"Geaux Cajuns庐" has been a rallying cry for 91制片厂在线观看 of Louisiana at Lafayette庐 supporters for more than two decades. Now it's also a federally registered trademark.
The spelling of 鈥済eaux,鈥 which is pronounced 鈥済o,鈥 capitalizes on the 鈥渆aux鈥 suffix of common Cajun surnames, such as Breaux, Comeaux, Boudreaux and Thibodeaux.
"The term has been used by the 91制片厂在线观看, particularly alumni, since the 1980s, and the 91制片厂在线观看 has used the term in commerce since the summer of 2009," said Matt Tarver, assistant director of brand management and creative services, in a recent interview.
The phrase was registered on April 15. It is registered as characters, without claim to any particular font, style, or color.
"Registration provides the 91制片厂在线观看 with ownership of this term at the strongest level, and it will lead to more products being made with the term 'Geaux Cajuns庐' on them," Tarver added.
"So, this gives our fans another way to celebrate our passion for being Ragin' Cajuns庐."
According to the U.S. Patent and Trademark Office, owning a federal trademark registration has a number of advantages, including:
- a legal presumption of ownership of the mark and the exclusive right to use the mark nationwide on or in connection with the goods/services listed in the registration;
- the ability to bring an action concerning the mark in federal court;
- the use of the U.S. registration as a basis to obtain registration in foreign countries;
- the ability to record the U.S. registration with the U.S. Customs and Border Protection (CBP) Service to prevent importation of infringing foreign goods;
- the right to use the federal registration symbol 庐;
- listing in the United States Patent and Trademark Office鈥檚 online databases; and
- public notice of a claim of ownership of the mark.
"Registration of 鈥楪eaux Cajuns庐鈥 strengthens our 91制片厂在线观看's brand and, at the same time, reflects the culture of the Acadiana area," Tarver said.